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The Wisconsin Smoke-free Alternatives Coalition (WSAC) is a non-profit, 100% grassroots group of individuals from all walks of life. WSAC is dedicated to ensuring the availability affordability of reduced harm alternatives to smoking and to providing Wisconsin residents and lawmakers with honest information about those alternatives. WSAC seeks to educate the public and increase awareness about the benefits of reduced harm alternatives to smoking. WSAC also encourages responsible legislative policy designed to improve public health by recognizing that smoke-free tobacco- and nicotine-containing products are inherently far less dangerous than smoking.

WSAC represents and is the voice of Wisconsin consumers of these products in the legislative and regulatory process, and is not an e-cigarette industry organization. WSAC is neither an “Astroturf” lobbying group nor working as a “front” for any industry; nor does it receive any industry funding. In addition, WSAC is not simply an e-cigarette advocacy group; it is an advocate for Wisconsin tobacco harm reduction (THR) in general, and the primary focus on e-cigarettes comes because they currently represent the dominant topic in discussions of THR in Wisconsin.

WSAC has leadership with over half a decade of tobacco harm reduction advocacy experience and is Wisconsin’s only e-cigarette and smoke-free alternatives organization.

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